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CHURN FM

Churn.fm is the podcast for subscription economy pros to learn how the world's fastest-growing companies are tackling churn and using retention to fuel their growth. Each week we share the top tips and advice from our episodes in this newsletter.

Featured Post

E295 | The Future of SEO in an AI-First world with Kevin Indig

Sponsored by Vitally, the all-in-one Customer Success Platform. Hi Reader, Today on the show we have Kevin Indig, Growth Advisor at HyperGrowth Partners and former SEO lead at Shopify and G2. Kevin shares why 2024 might have been the last golden year of SEO traffic, and how AI is ushering in a new era of high-intent clicks, hyper-targeted content, and trust-based search Here's what you'll gain from this episode: ✅ Why 2024 was peak traffic, and what replaces it 🔍 How Google’s AI overviews are...

Sponsored by Vitally, the all-in-one Customer Success Platform. Hi Reader, Today on the show we have Alexander Theuma, Founder of SaaStock and General Partner at BackFuture VC, diving into how SaaS is evolving, and not disappearing. Here's what you'll gain from this episode: ✅ How AI is reshaping capital efficiency and startup structure 📉 What the VC pullback means for early-stage founders 🧠 Why lean, AI-first teams are replacing bloated headcounts 📈 The rise of SaaS consolidation and...

Sponsored by Vitally, the all-in-one Customer Success Platform. How AI Is Rewriting the Customer Success Playbook: Lessons from 600+ CS Teams Hi Reader, Today on the show we have Jamie Davidson, CEO and Co-Founder, and Kelley Turner, SVP of Global Customer Success of Vitally. Here's what you'll gain from this episode: ✅ How AI is transforming customer success teams at scale 🤖 Balancing personalization and efficiency with AI ⚙️ Why enriching CS data isn’t enough, action matters 📉 The end of...

Sponsored by Vitally, the all-in-one Customer Success Platform. From Champagne Problems to Category Creation: The Rise of Paddle’s Merchant of Record Play Hi Reader, Today on the show we have Andrew Davies, CMO of Paddle, discussing how the company turned painful operational problems into strategic growth levers. Here's what you'll gain from this episode: ✅ How back-office complexity kills momentum for global SaaS 📦 Why Paddle doubled down on the Merchant of Record model 🎯 Lessons from...

Sponsored by Vitally, the all-in-one Customer Success Platform. From PLG Pains to AI Gains: Rethinking Retention Hi Reader, Today on the show we have Ryan Seams, Head of Customer Success at AssemblyAI. Here's what you'll gain from this episode: ✅ Lessons from nearly a decade at Mixpanel — what worked (and didn’t) in customer success 🔧 How pricing model changes impact customer retention and churn patterns ⚙️ What PLG and usage-based strategies really mean for AI-native businesses 📝 How to...

Sponsored by Vitally, the all-in-one Customer Success Platform. How AppsFlyer Uses AI to Build Superhuman CS Teams with Ziv Peled Hi Reader, Today on the show we have Ziv Peled, Chief Customer Officer of AppsFlyer, who breaks down how AI is reshaping customer success at AppsFlyer. Here's what you'll gain from this episode: 💡 Why AI makes your CS team more prepared than your customer 🧩 How custom GPTs are reshaping AppsFlyer's internal tooling 🚀 Why tomorrow’s CSMs must be growth partners, not...

Sponsored by Vitally, the all-in-one Customer Success Platform. How AI Is Transforming Customer Success Hi Reader, Today on the show, we have Sivan More, VP of Customer Success at HiBob Here's what you'll gain from this episode: 🐟 Learn how HiBob uses dynamic segmentation to group customers based on shared conditions, enabling personalized and proactive engagement. 📊 Discover how leveraging AI and metadata is transforming customer success by predicting patterns and tailoring content to...

Sponsored by Vitally, the all-in-one Customer Success Platform. From CAC Recovery to Higher ACVs: The Power of Upfront Payments Hi Reader, Today on the show we have Miguel Fernandez Larrea, CEO and Co-Founder of Capchase, sharing how upfront payments and flexible terms are reshaping SaaS sales and retention for their customers. Here's what you'll gain from this episode: ✅ Why flexible payments help close bigger deals 📈 How Capchase reduces reliance on discounting while boosting ACV ⚙️ The...

Sponsored by Vitally, the all-in-one Customer Success Platform. Hark’s Vision for Customer-Generated Content Hi Reader, Today on the show we have Fran Brzyski, CEO and Co-Founder of Hark. Here's what you'll gain from this episode: ✅ How to leverage video and audio feedback to humanize customer interactions. 🎥 Moving beyond traditional feedback methods to capture richer, more actionable insights. 📊 Integrating feedback across departments to drive collaboration and growth. 💡 Using customer...

Sponsored by Vitally, the all-in-one Customer Success Platform. Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform Hi Reader, Today on the show we have Chris Savage, CEO and Co-Founder of Wistia sharing insights on why betting on yourself always pays off and how they transformed from a video hosting service into a multi-product platform. Here's what you'll gain from this episode: ✅ How COVID reshaped video adoption and removed the fear of being on camera 📊...