profile

CHURN FM

E295 | The Future of SEO in an AI-First world with Kevin Indig

Published 11 months ago • 1 min read
Sponsored by Vitally, the all-in-one Customer Success Platform.

Hi Reader,

Today on the show we have Kevin Indig, Growth Advisor at HyperGrowth Partners and former SEO lead at Shopify and G2.

Kevin shares why 2024 might have been the last golden year of SEO traffic, and how AI is ushering in a new era of high-intent clicks, hyper-targeted content, and trust-based search

Here's what you'll gain from this episode:

✅ Why 2024 was peak traffic, and what replaces it

​
🔍 How Google’s AI overviews are reshaping search behavior

​
⚙️ What you must change in your SEO strategy for LLMs

​
🧠 Why documentation is the unsung hero of AI-driven traffic

​
💬 How brand, trust, and community are the new SEO moat

Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform.

If you love the podcast and haven't already, please consider leaving us a review and feedback!

Vitally is the first platform designed for today’s CS team, allowing you to operate with unparalleled efficiency, improve NRR, deliver best-in-class customer experiences, and get more work done.
​

Even better? If you influence CS decisions at a B2B SaaS company with 50-1000 employees, Vitally is giving you a free pair of AirPods for taking a qualified demo with the team.

​
Interested in maximizing your team’s productivity, visibility, and collaboration?

​Andrew Michael​

Host of Churn FM, the podcast for subscription economy pros to learn how the world's fastest-growing companies are tackling churn and using retention to fuel their growth.

34 Kimonos, Apartment 102, Nicosia, 2006
​Unsubscribe · Preferences​

CHURN FM

by Andrew Michael

Churn.fm is the podcast for subscription economy pros to learn how the world's fastest-growing companies are tackling churn and using retention to fuel their growth. Each week we share the top tips and advice from our episodes in this newsletter.

Read more from CHURN FM

Episode #303 Watch now Customer Success is Dead, Meet the Growth Department Hi Reader, 73% of B2B revenue comes from existing customers every year. That's Forrester's number, and it's been true for a long time. But when Alex Raymond walked me through the math on this week's episode, the part that stopped me wasn't the 73. It was the 100. 100% of your profits come from existing customers. Every dollar. Most new business is a cost center for the first 12–24 months — you're paying to acquire,...

about 1 month ago • 2 min read

Sponsored by Vitally, the all-in-one Customer Success Platform. Hi Reader, Today on the show, we're joined by Charles Rosenblatt, CEO of Butter Payments and former CSO of Payoneer, where he learned that outside factors can derail even the best strategies—and why understanding what's within your control versus what's not is critical for making smart retention decisions. Charles breaks down why the 14-day dunning period is an arbitrary standard that costs companies millions, how to predict...

4 months ago • 1 min read

Sponsored by Vitally, the all-in-one Customer Success Platform. Hi Reader, Today on the show, we're joined by Matthew Tharp, CEO of Hunter.io and former VP of Worldwide Retention at LogMeIn, where he owned NRR across nine products and learned what separates companies that solve churn from those that struggle with it forever. Matthew breaks down why retention must be built into your DNA from day one, how to spot churn signals in the first three weeks, and why the best cold outreach comes from...

4 months ago • 1 min read