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CHURN FM

E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky

Published about 2 years ago • 1 min read
Sponsored by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

Hi Reader,

Today on the show we have Tamara Grominsky founder of PMM Camp and previous Chief Strategy Officer at Unbounce.

Here's what you'll gain from this episode:

✅ Learn how Unbounce optimized cancellation flows to reduce churn
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📊 Discover the data-driven approach to understanding customer cancellations
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🔍 Understand the importance of customer segmentation and tailored strategies
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💡 Insights on cross-functional collaboration for successful churn reduction
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🎯 The role of Ideal Customer Profiles (ICPs) in aligning the organization

Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform.

If you love the podcast and haven't already, please consider leaving us a review and feedback!

Chargebee helps SaaS businesses minimize voluntary churn through personalized cancellation experiences.

So if you’re looking to launch quick retention experiments or A/B test offers for a certain cohort of customers—either by plan, churn-risk status, or product engagement, Chargebee helps you do just that and more.

Vitally is the first platform designed for today’s CS team, allowing you to operate with unparalleled efficiency, improve NRR, deliver best-in-class customer experiences, and get more work done.
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Even better? If you influence CS decisions at a B2B SaaS company with 50-1000 employees, Vitally is giving you a free pair of AirPods for taking a qualified demo with the team.

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Interested in maximizing your team’s productivity, visibility, and collaboration?

​Andrew Michael​

Host of Churn FM, the podcast for subscription economy pros to learn how the world's fastest-growing companies are tackling churn and using retention to fuel their growth.

34 Kimonos, Apartment 102, Nicosia, 2006
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CHURN FM

by Andrew Michael

Churn.fm is the podcast for subscription economy pros to learn how the world's fastest-growing companies are tackling churn and using retention to fuel their growth. Each week we share the top tips and advice from our episodes in this newsletter.

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