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CHURN FM

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill

Published 9 months ago • 1 min read
Sponsored by Vitally, the all-in-one Customer Success Platform.

Hi Reader,

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine and former Senior Growth Marketing Manager at ActiveCampaign.

Casey reveals why most A/B tests miss the mark, how to focus on the website elements that actually drive results, and why setting clear expectations is the hidden key to reducing churn.

Here's what you'll gain from this episode:

✅ Why two CTAs often beat one — and when it matters

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🔍 What 1,000s tests say about hero sections, pricing pages, and logo bars

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⚙️ How to avoid low-impact A/B tests & focus where it counts

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🧠 Why aligning expectations boosts conversion & retention

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💬 How DoWhatWorks drives expansion revenue

Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform.

If you love the podcast and haven't already, please consider leaving us a review and feedback!

Vitally is the first platform designed for today’s CS team, allowing you to operate with unparalleled efficiency, improve NRR, deliver best-in-class customer experiences, and get more work done.
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Even better? If you influence CS decisions at a B2B SaaS company with 50-1000 employees, Vitally is giving you a free pair of AirPods for taking a qualified demo with the team.

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Interested in maximizing your team’s productivity, visibility, and collaboration?

​Andrew Michael​

Host of Churn FM, the podcast for subscription economy pros to learn how the world's fastest-growing companies are tackling churn and using retention to fuel their growth.

34 Kimonos, Apartment 102, Nicosia, 2006
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CHURN FM

by Andrew Michael

Churn.fm is the podcast for subscription economy pros to learn how the world's fastest-growing companies are tackling churn and using retention to fuel their growth. Each week we share the top tips and advice from our episodes in this newsletter.

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